To view static versions of the interviews and articles featured click here

I discovered my interest in digital fashion magazines whilst researching and writing my dissertation for my BA HONS Fashion Promotion. My findings left me disappointed at the lack of interactivity and engaging content that digital fashion magazines deliver, I therefore challenged and explored how the design of the tablet magazine can be approached throughout my dissertation, then put this into practice by creating Covet iPad magazine. Covet aims to showcase the potential the content of the fashion magazine has to transcend on the digital format to create an enriched, enhanced, engaging reading experience.

Covet is a dynamic iPad magazine that provides an exclusive insight into the stories surrounding luxury handmade bags. The magazine takes a diverse approach to luxury accessories by showcasing the story and journey behind a bags creation, as opposed to simply the finished product.

The creation of a bag is an exciting journey, and the iPad as a delivery platform allows the content of the magazine to erupt into life, and pull the reader directly into the experience of bag creation whether it be through a touch sensitive bag which allows the reader to rotate it 360 degrees; a video which invites them into designer Anya Sushko's studio; an interactive feature which absorbs them in the experience surrounding luxury packaging; an insightful interview with Mulberry founder Roger Saul; or an inspiring, thought provoking article about the naming of a bag.

Stories and authenticity are held close to the heart of Covet, as it takes a multifaceted approach to the handbag by exploring not only the stories of those who create handbags, but also delves into the meaning behind the handbag, a handbags name, the luxury packaging it is branded with and the journey and lifestyle the handbag pursues with its owner. The life of the handbag is explored from start to finish in an array of insightful interviews, intriguing articles, exclusive behind-the-scenes videos, and compelling interactive features.

To view the full iPad magazine please contact samantha_wilkins@ymail.com